BUSINESS PROCESS
FOUNDATION SETUP | MONTH ONE
Technology Stack Implementation
Week 1: Core Systems
Set up HubSpot CRM Starter ($45/month)
LinkedIn Sales Navigator subscription ($80/month)
Google Workspace for business email ($12/month)
Canva Pro for design materials ($15/month)
Week 2: Website & Branding
Register domain and hosting ($200/year)
WordPress website setup with aerospace theme
Basic logo design (Canva or freelancer $100-300)
Professional LinkedIn profile optimization
Week 3: Documentation & Templates
Create service packages documentation
Develop pricing proposals templates
Build client onboarding materials
Set up invoice and contract templates
Week 4: Legal & Business Setup
LLC formation and EIN ($500)
Business bank account opening
Professional liability insurance ($1,200/year)
Basic accounting system setup (QuickBooks $30/month)
Client Acquisition Process
LinkedIn (Primary Channel)
Daily Activity: 15 minutes
Send 4-5 connection requests with personalized notes
Comment on 3-5 aerospace industry posts
Share 1 relevant industry article with brief commentary
Weekly Activity: 1 hour
Follow up with new connections (value-first approach)
Join and engage in aerospace LinkedIn groups
Update company page with industry insights Email Outreach (Secondary Channel)
Weekly Activity: 2 hours
Research 10-15 target companies
Send 5-10 personalized cold emails
Follow up on previous outreach (3-touch sequence)
Industry Engagement (Monthly)
Virtual Events: Attend 2-3 aerospace webinars/conferences
Association Activities: Participate in AIA or NBAA virtual events
Content Consumption: Read aerospace trade publications for insights
Target Research Process
Daily Prospect Identification (15 minutes)
LinkedIn search for aerospace companies 50-500 employees
Identify HR Directors, COOs, or Founders
Check company recent news/hiring posts
Add to CRM with notes about recent activity
Weekly Deep Research (1 hour)
Research 5 priority prospects thoroughly
Find recent hiring challenges or company growth
Identify mutual connections or warm introduction paths
Customize outreach messages based on specific findings
Service Delivery Process
Phase 1 Service: Recruitment Process Optimization ($3,500/month)
Week 1: Discovery & Audit
Client Kickoff Call (60 minutes)
Review current job postings and recruitment process
Interview key hiring managers about challenges
Analyze competitor hiring approaches
Document pain points and opportunities
Audit Deliverables
Current state assessment report
Competitor analysis summary
Recommendations prioritized by impact Week 2: Strategy Development
Job Description Optimization
Rewrite 3-5 key job postings with aerospace-specific language
Add compelling company value propositions
Optimize for relevant keywords and searchability
LinkedIn Recruiting Setup
Configure LinkedIn Recruiter workflows
Create outreach message templates
Set up talent pipeline organization system Week 3: Implementation & Training
Client Training Session (90 minutes)
Train hiring team on optimized processes
Demo LinkedIn recruiting best practices
Provide email templates and outreach sequences
Set up tracking and measurement systems
Week 4: Performance Baseline
Initial Metrics Collection
Track application volume and quality
Monitor job posting performance
Document baseline cost-per-application
Set up monthly reporting dashboard
Ongoing Monthly Activities
Monthly Strategy Call (60 minutes)
Performance Report (metrics analysis)
Job Posting Refinements (based on data)
Market Intelligence Updates (competitor insights)
Check this process and give me your thoughts. Is the model sound? Of course there is room for improvements, but overall could it work?